The Importance of a Mobile-Friendly Website for Nonprofits

The Importance of a Mobile-Friendly Website for Nonprofits

It’s currently 2024. It seems like just about everyone including 10 year olds now have a cell phone. Over 50 off web traffic is now consumed over a mobile device. However, we still run across websites that are not mobile friendly. If you are a nonprofit that built their site years ago and think that you don’t have time or resources to update your site, you are missing out. Let’s go over the importance of a mobile friendly website for nonprofits. We hope that convinces at least one nonprofit to take mobile design more seriously. 

Reach a Wider Audience

Remember when I said it seems like everyone has a mobile phone, even 10 year olds? That means potential donors, volunteers, and supporters who prefer browsing on their smartphones are included in that “everyone”. A mobile-friendly website ensures that your content is accessible, user-friendly, and visually appealing across various screen sizes, thus maximizing your reach.

Makes it Easy to Understand Your Website and Content

A mobile-friendly website provides a seamless user experience tailored to mobile device users. Nonprofit websites that are not optimized for mobile often suffer from slow loading times, difficult navigation, and distorted layouts. These issues can frustrate users and lead them to abandon the site, resulting in missed opportunities for engagement or donations. Mobile friendly websites make it  easy to navigate through your content,making it easier to understand your content, and engage with your organization, increasing the chances of converting them into supporters or contributors.

Encourage Donations and Engagement

One of the primary goals of a nonprofit website is to inspire action, whether it be making a donation, signing up for a newsletter, or volunteering. A mobile-friendly website makes it convenient for users to take these actions on the go. With mobile optimization, you can provide streamlined donation processes, easy-to-fill forms, and quick access to calls-to-action, ensuring that visitors can engage with your nonprofit effortlessly, regardless of the device they are using. This seamless experience can boost conversion rates and ultimately help achieve your organization’s fundraising and advocacy goals.

Build Trust and Credibility

Going hand in hand with getting donations is building trust. If your website is not mobile friendly, it can leave a bad impression that your organization is not organized and trustworthy. They will wonder if the money donated is going to where it should, and just not the pockets of the leadership. 

Improve Search Engine Rankings

Mobile-friendliness is a key factor that search engines, such as Google, consider when determining website rankings. Google prioritizes mobile-friendly websites in its search results to ensure users are directed to sites that provide a good browsing experience. By optimizing your nonprofit’s website for mobile devices, you enhance its chances of ranking higher in search engine results, increasing visibility, and driving organic traffic to your site. Improved visibility translates into more opportunities for people to discover your nonprofit and get involved.

Conclusion

We understand that depending on your situation, updating your website to a mobile friendly site can seem daunting. However, you might be reading this on your phone right now, and that should be all the proof you need that having a mobile friendly site is a must. If you are confused as to how to go about updating your website, contact us for a free consultation. We help nonprofits market themselves digitally. Best part, the help is free. 

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Chris Hughbanks
Chris Hughbanks

Chris is the owner of Hughbanks Design, a Houston web design and digital marketing company.