Why brand consistency is so important. For one attracts donors like the two women seen in this image volunteering at a non-profit

Why brand consistency is important for non-profits

Consistency is one of the most powerful elements of your brand (yes even more important than the visuals). The overall reason is simple — consistency builds trust, and trust is vital for the success of a non-profit.

But, there’s a lot more to consistency and why it’s so important.