When you look up a business on Google, you will oftentimes find a profile on the right-hand side of the desktop screen. This is called a Google Business Profile. Google Business Profile is a free profile and tool offered by Google for various organizations like nonprofits to manage their online presence. A Google Business Profile …
Benefits of Using a Google Business Profile for Non-Profits Read More »
We are living in an era where just about anything can be found online, including reviews. Online reviews have become a critical factor in shaping people’s opinions about a business, product, or service. Non-profits are no exception. Google reviews are one of the most popular and trusted sources of online reviews, and they can have …
The Impact of Google Reviews on Non-Profit Organizations Read More »
Why brand messaging is difficult One of the biggest challenges non-profits face when developing their brand is figuring out the best way to build their brand message. There are many causes for this but typically it comes down to one or more of these reasons: Steps to improve your brand messaging Your mission To have …
If you have been using Google analytics for a while now, you probably have seen the notifications about Google changing over to what they called Google Analytics 4, or G4 for short. Now, if you have been using the current version of Google Analytics, Universal Analytics, for a while now, you are probably reluctant to …
Google Universal Analytics and Google Analytics 4 Differences Read More »
For non-profits, it is easy to get caught up in always pushing your cause or need you are trying to fill. Let’s face it, there are thousands of nonprofits trying to help thousands of different causes. So what tends to make your nonprofit stand out is your story. A compelling non-profit story can connect people …
SEO stands for Search engine Optimization. Yet, if you are newer to the digital marketing world, the term SEO can seem to be a bit of a head-scratcher. To help you learn SEO for non-profits, here are 5 basic SEO tips you need to learn. First, let’s go over what SEO is. In general terms, …
When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your your organization or chosen cause, which in turn generates additional donors. This is why it’s …
In large part, getting donations and awareness for your non-profit is not the same as it was 10-15 years ago. The reason is that mostIn large part both the awareness building and the donations are done online. That is why you need to at least have your digital marketing basics down when you’re just starting …
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