Marketing

How to optimize your Google Business Profile to reach more donors

Optimize Your Google Business Profile to Reach More Donors

Google Business Profile is a free tool offered by Google that nonprofits can use to manage their online presence. Nonprofits can provide important information about their organization, such as their address, hours of operation, website, contact information, and reviews. It is important for your nonprofit to optimize your Google Business Profile so your organization has …

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For nonprofit, the benefits In of using a Google Business Profile for non-profits make it worth spending some time on. Here are a few of those benefits.

Benefits of Using a Google Business Profile for Non-Profits

When you look up a business on Google, you will oftentimes find a profile on the right-hand side of the desktop screen. This is called a Google Business Profile. Google Business Profile is a free profile and tool offered by Google for various organizations like nonprofits to manage their online presence. A Google Business Profile …

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The Impact of Google Reviews on Nonprofit Organizations

The Impact of Google Reviews on Nonprofit Organizations

We are living in an era where just about anything can be found online, including reviews. Online reviews have become a critical factor in shaping people’s opinions about a business, product, or service. Nonprofits are no exception.  Google reviews are one of the most popular and trusted sources of online reviews, and they can have …

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Google Universal Analytics and Google Analytics 4 Differences

Google Universal Analytics and Google Analytics 4 Differences

If you have been using Google analytics for a while now, you probably have seen the notifications about Google changing over to what they called Google Analytics 4, or G4 for short. Now, if you have been using the current version of Google Analytics, Universal Analytics, for a while now, you are probably reluctant to …

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