Attracting your ideal donors is not easy, especially if elements of your brand are working against you. But, how do you know which elements of your brand to tweak and how to make sure the changes you make are the correct ones? It’s a simple process but it’s not an easy one. Adjust who your …
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If you have ever talked to a person in SEO or digital marketing, you might hear about Google algorithm changes. These are changes Google does in order to try and give better results to their viewers. As a nonprofit organization, you really don’t need to know every time Google makes a change, because they make …
Helpful Content Update- Algorithm Updates You Should Know Read More »
Google Business Profile is a free tool offered by Google that nonprofits can use to manage their online presence. Nonprofits can provide important information about their organization, such as their address, hours of operation, website, contact information, and reviews. It is important for your nonprofit to optimize your Google Business Profile so your organization has …
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When you look up a business on Google, you will oftentimes find a profile on the right-hand side of the desktop screen. This is called a Google Business Profile. Google Business Profile is a free profile and tool offered by Google for various organizations like nonprofits to manage their online presence. A Google Business Profile …
Benefits of Using a Google Business Profile for Non-Profits Read More »
We are living in an era where just about anything can be found online, including reviews. Online reviews have become a critical factor in shaping people’s opinions about a business, product, or service. Nonprofits are no exception. Google reviews are one of the most popular and trusted sources of online reviews, and they can have …
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Why Brand Messaging is Difficult One of the biggest challenges nonprofits face when developing their brand is figuring out the best way to build their brand message. There are many causes for this but typically it comes down to one or more of these reasons: Steps to Improve Your Brand Messaging Your Mission To have …
If you have been using Google analytics for a while now, you probably have seen the notifications about Google changing over to what they called Google Analytics 4, or G4 for short. Now, if you have been using the current version of Google Analytics, Universal Analytics, for a while now, you are probably reluctant to …
Google Universal Analytics and Google Analytics 4 Differences Read More »
For nonprofits, it is easy to get caught up in always pushing your cause or need you are trying to fill. Let’s face it, there are thousands of nonprofits trying to help thousands of different causes. So what tends to make your nonprofit stand out is your story. A compelling nonprofit story can connect people …
SEO stands for Search engine Optimization. Yet, if you are newer to the digital marketing world, the term SEO can seem to be a bit of a head-scratcher. To help you learn SEO for Nonprofits, here 5 basic SEO tips you need to learn. First, let’s go over what SEO is. In general terms, SEO …
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