Marketing

Best Free (and Affordable) Design Tools for Non-Profits

Running a non-profit often means juggling multiple roles, and design is often one of them. While budget constraints are a reality, the bigger challenge is finding design tools that are both easy to use and accessible for a team that may not have formal design training. A strong visual identity helps build credibility, attract donors, […]

Best Free (and Affordable) Design Tools for Non-Profits Read More »

Google Business Profile Optimization Tips for Nonprofits

Google Business Profile Optimization Tips for Nonprofits

If you run a nonprofit at more of a local level, then one digital marketing tool you need in your toolbox is an optimized Google Business Profile. A Google Business Profile is a free tool provided by Google that allows businesses, including nonprofits, to manage their online presence across Google, including Search and Maps. By

Google Business Profile Optimization Tips for Nonprofits Read More »

Identifying Your Ideal Donor

When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your organization or chosen cause, which in turn generates additional donors.

When you know who your ideal donor is your marketing is more effective and you’ll increase donations — which is why it’s important to identify who your ideal donor is.

Identifying Your Ideal Donor Read More »