Marketing

Google Business Profile Optimization Tips for Nonprofits

Google Business Profile Optimization Tips for Nonprofits

If you run a nonprofit at more of a local level, then one digital marketing tool you need in your toolbox is an optimized Google Business Profile. A Google Business Profile is a free tool provided by Google that allows businesses, including nonprofits, to manage their online presence across Google, including Search and Maps. By …

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Identifying Your Ideal Donor

When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your organization or chosen cause, which in turn generates additional donors.

When you know who your ideal donor is your marketing is more effective and you’ll increase donations — which is why it’s important to identify who your ideal donor is.