Branding

Why brand consistency is essential for your non-profit’s brand

Think about the last time you purchased a product that failed to live up to your expectations.  Why did it not meet your expectations? Were you expecting a different result than what you experienced? There are many reasons why something may not live up to your expectations. However, the most likely reason is there was …

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Identifying Your Ideal Donor

When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your organization or chosen cause, which in turn generates additional donors.

When you know who your ideal donor is your marketing is more effective and you’ll increase donations — which is why it’s important to identify who your ideal donor is.