Think about the last time you purchased a product that failed to live up to your expectations. Why did it not meet your expectations? Were you expecting a different result than what you experienced? There are many reasons why something may not live up to your expectations. However, the most likely reason is there was …
If there was a way to increase the recognition of your non-profit’s brand by up to 80% you would take the time to invest in learning more about that method, correct? Then why do most businesses, for-profit and non-profits alike, tend to overlook this opportunity? The most likely reason is that when you hear the …
How to Choose the Right Colors for Your Non-Profit Read More »
When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your your organization or chosen cause, which in turn generates additional donors. This is why it’s …
A few years back I was meeting with a friend at a local coffee shop, which is a normal occurrence in my life. However, this meeting still stands out in my mind because I had a revelation that day. As we talked, our conversation shifted to discussing the coffee shop itself. My friend had never …
You hear all the time about how important branding is and how you need to build a great brand if you want your non-profit to succeed. The problem is that few people give you the blueprint for building a successful brand. Luckily, it’s not as complicated as it sounds! A great brand is built on …
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