Attracting your ideal donors is not easy, especially if elements of your brand are working against you. But, how do you know which elements of your brand to tweak and how to make sure the changes you make are the correct ones? It’s a simple process but it’s not an easy one. Adjust who your …
Tweaking your brand to attract your ideal donors Read More »
Creating the foundation for your brand’s message is a challenge (as we discussed in a previous article HERE). But what if you’ve done all of the foundational work and you’re still struggling? Don’t fret. We’ve got 3 tips you can implement today that will instantly improve your brand’s message. 1. Emphasize your brand’s mission statement …
3 Tips for Improving Your Non-profit’s Brand Messaging Read More »
Why Brand Messaging is Difficult One of the biggest challenges nonprofits face when developing their brand is figuring out the best way to build their brand message. There are many causes for this but typically it comes down to one or more of these reasons: Steps to Improve Your Brand Messaging Your Mission To have …
Getting a logo designed for your non-profit is a fun, exciting experience. However, if you’re not careful you can end up causing yourself a lot of headaches in the future. Luckily, if you keep these 3 things in mind, you can be confident the logo you have designed will serve you well for years to …
Before You Get Your Non-profit Logo Designed Read This Read More »
Think about the last time you purchased a product that failed to live up to your expectations. Why did it not meet your expectations? Were you expecting a different result than what you experienced? There are many reasons why something may not live up to your expectations. However, the most likely reason is there was …
If there was a way to increase the recognition of your non-profit’s brand by up to 80% you would take the time to invest in learning more about that method, correct? Then why do most businesses, for-profit and non-profits alike, tend to overlook this opportunity? The most likely reason is that when you hear the …
How to Choose the Right Colors for Your Non-Profit Read More »
When it comes to marketing your non-profit, it’s tempting to say, we need to market to anyone who will give us money. However, not all donors are created equally. Some donate more than others, while others are advocates for your your organization or chosen cause, which in turn generates additional donors. This is why it’s …
A few years back I was meeting with a friend at a local coffee shop, which is a normal occurrence in my life. However, this meeting still stands out in my mind because I had a revelation that day. As we talked, our conversation shifted to discussing the coffee shop itself. My friend had never …
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