If you have ever talked to a person in SEO or digital marketing, you might hear about Google algorithm changes. These are changes Google does in order to try and give better results to their viewers. As a nonprofit organization, you really don’t need to know every time Google makes a change, because they make …
Helpful Content Update- Algorithm Updates You Should Know Read More »
Google Business Profile is a free tool offered by Google that nonprofits can use to manage their online presence. Nonprofits can provide important information about their organization, such as their address, hours of operation, website, contact information, and reviews. It is important for your nonprofit to optimize your Google Business Profile so your organization has …
Optimize Your Google Business Profile to Reach More Donors Read More »
When you look up a business on Google, you will oftentimes find a profile on the right-hand side of the desktop screen. This is called a Google Business Profile. Google Business Profile is a free profile and tool offered by Google for various organizations like nonprofits to manage their online presence. A Google Business Profile …
Benefits of Using a Google Business Profile for Non-Profits Read More »
We are living in an era where just about anything can be found online, including reviews. Online reviews have become a critical factor in shaping people’s opinions about a business, product, or service. Nonprofits are no exception. Google reviews are one of the most popular and trusted sources of online reviews, and they can have …
The Impact of Google Reviews on Nonprofit Organizations Read More »
If you have been using Google analytics for a while now, you probably have seen the notifications about Google changing over to what they called Google Analytics 4, or G4 for short. Now, if you have been using the current version of Google Analytics, Universal Analytics, for a while now, you are probably reluctant to …
Google Universal Analytics and Google Analytics 4 Differences Read More »
A little over a third of the websites on the internet are powered by WordPress. And there are lots of good reasons for this. For one, it can be used for a multitude of different businesses and organizations. For example, WordPress is great for nonprofits and nonprofits should use WordPress for their website. That is …
Regardless of what kind of nonprofit your organization is, you want to be found on Google. This is because both awareness, donations, and volunteerism are key parts that make the lifeblood of a nonprofit, and one key piece to drive all three of those is by Google. Yet how does a nonprofit even begin the …
For nonprofits, it is easy to get caught up in always pushing your cause or need you are trying to fill. Let’s face it, there are thousands of nonprofits trying to help thousands of different causes. So what tends to make your nonprofit stand out is your story. A compelling nonprofit story can connect people …
SEO stands for Search engine Optimization. Yet, if you are newer to the digital marketing world, the term SEO can seem to be a bit of a head-scratcher. To help you learn SEO for Nonprofits, here 5 basic SEO tips you need to learn. First, let’s go over what SEO is. In general terms, SEO …
In large part, getting donations and awareness for your non-profit is not the same as it was 10-15 years ago. The reason is that mostIn large part both the awareness building and the donations are done online. That is why you need to at least have your digital marketing basics down when you?re just starting …
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