5 Easy SEO Tips for Nonprofits |

SEO (Search Engine Optimization) for smaller nonprofits may seem like a waste of time at first glance.  With AI overviews, ChatGPT, paid ads, etc., it can seem like you’re going head-first into 100-mile-an-hour winds with no movement.  However, at the very least your site needs to be searchable and indexable by Google. You not only have your high competitive keywords, but brand searches as well. We had a nonprofit that was not even able to be found on Google. And those other keywords? Somebody has to be on top, might as well be you.  If it sounds really hard to do, we have 5 Easy SEO tips for nonprofits so you have more of a chance to be found. 

Do a little research

Depending on your objective, you may want to research how searched and competitive your chosen keywords and subject is.  There are several free tools you can use to achieve this. Google ads have a Keyword Research tool that is free to use. You do NOT have to spend money on Google ads to use the tool.  Another great tool is Neil Patel’s Ubersuggest. These tools will give you monthly search volume and how easily it would be to rank for that keyword term.

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Choose your domain name and URLs carefully

Though it may not help as much as it used to, having your main keyword or even cause in your domain name does not hurt. In fact in many cases, we have seen top spots still going to domains and URLs that have their main keyword or cause in them.

Use your main keyword in the page title

Your page title is the next most important thing to search engines like Google. It tells the search engine what that page is about.  If your organization is about after-school programs, one of your pages should have a page title that has after-school programs.

If you are using WordPress, use a SEO Plugin

WordPress powers about a third of the internet, so it makes sense to cover this. If your Nonprofit has chosen to have a site powered by WordPress, there are several good plugins out there that will help you create on page SEO rather easily. The one I suggest for beginners is Yoast. Yoast has several really cool features that will help walk you through what you need to do on your site to help your on-page SEO.

Create a Google Search Console account and submit a sitemap to Google

This tip is aimed directly at Google, and that is because the majority of search traffic comes from there. Google Search Console ( AKA Google Webmaster Tools) is hub created by Google where you can submit your website to be crawled and indexed ( how Google reads your site) and get information about your site. For the moment, we are just going to focus on submitting a site map.

If your using a plugin like Yoast, your site map has been created for you. You can find its features. There are other sitemap plugins if the SEO plugin you are using does not have that feature. If you are not using WordPress, there are several sites that will help you create a site map.

Create an account on Google Search Console. Go through the steps to validate your domain. Once you have done that, click your domain on the sidebar and go to sitemaps.  Enter your sitemap_index.xml? and submit.

Following these 5 basic steps will help you get on your way to ranking on Search engines for your chosen keywords and causes.

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Chris Hughbanks
Chris Hughbanks

Chris is the owner of Hughbanks Design, a Houston web design and digital marketing company.